Commercial Manager


is Southeast Asia’s new world-class entertainment venue, situated in the new and vibrant Em District of Bangkok, uniquely positioned in a top of the world class EMSPHERE shopping mall, a state-of-the-art entertainment venue that anchors a world-class shopping outlet, a diverse array of dining options, and comprehensive entertainment spaces catering to different interests and preferences. At the heart of this landmark alliance is the shared commitment to innovation and excellence, uniting the expertise of two industry giants: The Mall Group, renowned for developing Thailand’s premier retail and entertainment complexes and AEG, a global leader in sports and live entertainment. The venue management team’s mission is to make the new world-class venue into a premier entertainment destination, bringing the best Thai and international performances and sporting events to the Bangkok.


Develop, implement and oversee UOB LIVE commercial development and implementation, together with identifying and embedding unique sales and marketing strategies to increase and promote the awareness of UOB LIVE. Oversee and drive the implementation of new innovations and work closely with Events, Partnerships, Marketing F&B, ensuring each runs smoothly and achieves goals.


  • Develop, manage, and build strong working relationships with all Partnerships, Founding Partners, Naming rights and Suite Holders.
  • Develop, plan and implement commercial plans and strategies that help drive and increase revenue.
  • Ensure all contractual obligations are understood and met.
  • Develop and build solid working relationships with AEG Global Partnerships and The Mall Group to help maximize commercial opportunities.
  • Strong team leader to set and carry out strategy and departmental KPIs.
  • Conduct regular and ongoing market research to stay in touch with new trends and identify any threats / opportunities to the business.
  • Negotiate ongoing contracts in conjunction with the General Manager for suppliers and clients.
  • Managing and reviewing contracts and make recommendations commercially.
  • Monitor performance of commercial activities and make adjustments as required.
  • Generate repeat business by providing outstanding Customer Service and relationship building.
  • Liaise with Group Legal Counsel to ensure all contracts and MOU’s are reviewed before any sign offs.
  • Ensure you communicate and liaise with necessary departments including Technical & Production, and Operations regarding pricing and feasibility of holding any events.


  • MBA with focus on Business Development or Marketing Communications
  • Bi-lingual in Thai and English – Spoken, Written & Reading
  • Minimum of 10 years’ experience in similar role
  • Previous experience in Arena/Stadium/Event/Hospitality
  • Pre-Opening experience
  • Previous experience in digital marketing and marketing automation platforms.
  • Sound working knowledge of social media and digital communications.
  • Previous experience leading and managing marketing campaigns.
  • Microsoft Office Package
  • Contract Management
  • Ability to work under pressure and towards deadlines
  • Well organized and ability to manage multiple tasks at a time.
  • Ability to facilitate presentations to all stakeholders.
  • Flexible with working hours (evenings, weekends, public holidays)
  • Well-presented and well groomed
  • Excellent communication skills
  • Decisive and sound problem solver
  • Committed to safe and ethical work practices.
  • Able to work as a team.